Jaime Fernandez

Jaime
Fernandez

brand designer, art director,

brand designer,
art director,

ai prompter, curator.

Based in Austria

10:27:07

©2026

OWWO

OWWO is an AI-native studio that embeds as your dedicated creative arm for web3 ecosystems. I co-founded it and designed the full brand identity and visual universe.

BTCFi Season

Brand identity for Starknet Foundation. BTCFi Season drives secure, scalable Bitcoin DeFi on Starknet. I handled the visual system to make it feel bold and ecosystem-native.

Basecamp

Basecamp by Starknet Foundation mentors web3 teams and builders. It uses generative pixel patterns and dark mode, with participants earning dedicated NFTs. I created the brand and visual system, plus the NFT designs and illustrations.

Starkfest

Starkfest is EthCC's reset moment, a spot to network and catch live music. It's an invitation to "enjoy the moment." This project led me straight to a brand design role at Starknet Foundation.

CVF

CVF empowers entrepreneurs with sustainable, tech-driven projects. It fuels Carinthia's ecosystem with innovation and talent. I designed the brand identity to feel sharp, forward-looking, and regionally rooted.

Startup House

Startup House is Starknet Foundation's fast-track accelerator. Early-stage teams with live MVPs get intense mentorship, tech dives, GTM fixes, and investor intros. I built the full brand and visual system: modular, color-swap expandable for new editions. Bold, memorable, daring visuals to push developers outside the box.

NNNN

Premium speaker brand from Norway, founded by four audio innovators pushing boundaries in pro sound. I created a Brand Identity and Naming that transmit experimentation and daring explorations. NNNN represents audio waves.

Medialab Prado

Medialab Prado acts as Madrid's public R&D lab, building community solutions through dialogue and tech. I designed a new identity around an open grid that holds infinite patterns, representing collaboration. The system feels organic and grows with the community.

Really

Really is the NTT-Data content agency, spanning illustrations, infographics, video, and more for brands. I defined the naming and visual universe. The name "Really." lands as a confident statement, a final, proud solution. For the visual, I used holographic stamping to create the metaphor of everything, capturing that polished creative output.

Cotec

2020: a year to erase. For COTEC Foundation for Innovation, I designed a sustainable annual report with heat-erasable blue tint. Readers wipe it clean with any laser printer. Simple move that turns the book back into blank paper, reinforcing real commitment to circular economy and innovation.

Laforge Stencil

I created Laforge Stencil, a font inspired by space exploration, from 2001: A Space Odyssey sci-fi to NASA's Cassini-Huygens mission. It's a tool to stencil our future in the stars.

Pajaro Sunrise

Art direction and illustration for Pajaro Sunrise's album "The future is not what it used to be." I shaped the visual world to match the music's reflective, forward-leaning vibe.

AI is a highway for creativity. Ideas fly from sketch to execution faster than ever. The deeper I dig, the more doors open. Here's how I'm using it right now:
AI is a highway for creativity. Ideas fly from sketch to execution faster than ever. The deeper I dig, the more doors open. Here's how I'm using it right now:
AI is a highway for creativity. Ideas fly from sketch to execution faster than ever. The deeper I dig, the more doors open. Here's how I'm using it right now:

01

Automated asset production at scale

01

Automated asset production at scale

01

Automated asset production at scale

02

Generative image styles

02

Generative image styles

02

Generative image styles

03

Character Design Explorations

03

Character Design Explorations

03

Character Design Explorations

04

Photography & Art Direction

04

Photography & Art Direction

04

Photography & Art Direction

05

Prompt-based style guides

05

Prompt-based style guides

05

Prompt-based style guides

06

Still-frames for video production

06

Still-frames for video production

06

Still-frames for video production

Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.
Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.
Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.
Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.

Co-Founder & Art Director @ OWWO (Sept 2025-Today)
Brand Designer @ Starknet Foundation (Sept 2024-Jul 2025)
Founder @ Tata&Friends (2012-2024)
Design Professor @ Mr Marcel School (2015-2020)
Freelance Art Director as Tatalab (2011-2012)
Art Director | VFX supervisor @ Garlic Films (2007-2011)
Art Director jr. @ Leo Burnett, DR. (2003-2005)

Brands & organizations I've worked with:

Some companies I had the honor to work with:

Some brands I had
the honor to work with:

Some brands I had
the honor to work with:

Online
features

Behance cover (14x)

Behance cover (14x)

Behance cover (14x)

Behance cover (14x)

AIGA Blog

AIGA Blog

AIGA Blog

AIGA Blog

Fast Company

Fast Company

Fast Company

Fast Company

It's Nice That

It's Nice That

It's Nice That

It's Nice That

Rolling Stones Magazine, Brazil

Rolling Stones Magazine, Brazil

Rolling Stones Magazine, Brazil

Rolling Stones Magazine, Brazil

Mindsparkle

Mindsparkle

Mindsparkle

Mindsparkle

Under Consideration

Under Consideration

Under Consideration

Under Consideration

Huffington Post, France

Huffington Post, France

Huffington Post, France

Huffington Post, France

This is paper

This is paper

This is paper

This is paper

Wired Magazine

Wired Magazine

Wired Magazine

Wired Magazine

Buzzfeed

Buzzfeed

Buzzfeed

Buzzfeed

Gráffica

Gráffica

Gráffica

Gráffica

Etapes

Etapes

Etapes

Etapes

Fubiz

Fubiz

Fubiz

Fubiz

Printed
features

Dot Line Shape. Victionary HK

Dot Line Shape. Victionary HK

Dot Line Shape. Victionary HK

Dot Line Shape. Victionary HK

Novum Magazine GER

Novum Magazine GER

Novum Magazine GER

Novum Magazine GER

Icons Magazine UK

Icons Magazine UK

Icons Magazine UK

Icons Magazine UK

Los Logos 8. Gestalten GER

Los Logos 8. Gestalten GER

Los Logos 8. Gestalten GER

Los Logos 8. Gestalten GER

101 Business Cards. USA

101 Business Cards. USA

101 Business Cards. USA

101 Business Cards. USA

Graphic Digits. Victionary HK

Graphic Digits. Victionary HK

Graphic Digits. Victionary HK

Graphic Digits. Victionary HK

Under Consideration. UK

Under Consideration. UK

Under Consideration. UK

Under Consideration. UK

Website Design 3. Zeixs GER

Website Design 3. Zeixs GER

Website Design 3. Zeixs GER

Website Design 3. Zeixs GER

Full of Characters. Promopress USA

Full of Characters. Promopress USA

Full of Characters. Promopress USA

Full of Characters. Promopress USA

Yorokobu Magazine. ESP

Yorokobu Magazine. ESP

Yorokobu Magazine. ESP

Yorokobu Magazine. ESP

The Best of Poster Design. Zeixs GER

The Best of Poster Design. Zeixs GER

The Best of Poster Design. Zeixs GER

The Best of Poster Design. Zeixs GER

Awards

2021

Silver | Editorial Design. LAUS

2021

Silver | Editorial Design. LAUS

2021

Silver | Editorial Design. LAUS

2021

Silver | Editorial Design. LAUS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. Austriacus

2020

Gold | Editorial Design. Austriacus

2020

Gold | Editorial Design. Austriacus

2020

Gold | Editorial Design. Austriacus

2019

The Ascenders. Type Directors Club, NY

2019

The Ascenders. Type Directors Club, NY

2019

The Ascenders. Type Directors Club, NY

2019

The Ascenders. Type Directors Club, NY

2019

Gold | Brand Identity. Ceasars

2019

Gold | Brand Identity. Ceasars

2019

Gold | Brand Identity. Ceasars

2019

Gold | Brand Identity. Ceasars